Case Study: Countryside Alliance achieves deduplication and a Single Customer View with DQ Global's Perfect & Merge™

Countryside Alliance - Customer Case Study

Countryside Alliance, the UK membership organisation representing rural communities, was migrating from one CRM to another and needed to remove duplicate records to achieve a Single Customer View. To support this, they selected DQ Global and its Perfect & Merge™ for Dynamics CRM to manage ongoing deduplication during and after the migration.

DQ Global implemented Perfect & Merge™ for Dynamics CRM, providing flexible matching rules, side‑by‑side record comparison, the ability to mark non‑duplicates, and reusable review sessions for the data team. The solution removed duplicate records, gave Countryside Alliance confidence in their data for personalised marketing and membership reporting, helped reduce migrated data volume by 50% (lowering storage and mailing costs), and made targeted campaigns and retention analysis far more reliable.

Countryside Alliance