Case Study: Bentley achieves a calming luxury brand experience with Dpt.'s immersive meditation installation

Bentley turns meditation into a shareable digital artwork with Dpt.

The vendor Dpt. worked with Bentley to create an immersive and innovative experience that would showcase the psychological benefits and unique features of the Bentayga EWB's interior, emotionally engaging participants.

Dpt. developed an interactive meditation experience inside the vehicle. A headset measured participants' brain activity and heart rate, which was visualized on a screen and later transformed into a unique digital artwork. This allowed participants to feel the car's calming effects firsthand, fostering a deeper brand connection. The personalized artwork encouraged social sharing, amplifying visibility and positioning Bentley as a forward-thinking brand blending luxury and technology.

Bentley