Case Study: InfinityQS International reimagines quality and drives record growth with DPR Group

InfinityQS boosts web traffic 126% with DPR Group

InfinityQS International, a global provider of Quality Intelligence software, faced the challenge of shifting its brand and sales strategy to appeal to corporate-level executive decision makers, rather than just individual plant-level quality professionals. To support this corporate transformation, the company worked with its marketing collective, which included vendor DPR Group for public relations services.

DPR Group executed a thought leadership campaign to reposition InfinityQS as a global authority, securing prominent media placements and crafting successful award nominations. The solution implemented by the vendor contributed to unprecedented success metrics, including a 126% increase in web traffic and a quadrupling of qualified enterprise prospects in the sales pipeline, leading to record sales and year-over-year growth for InfinityQS.

InfinityQS International