Case Study: Downey Ridge Environmental Company boosts Greasezilla brand awareness with DPR Group

Downey Ridge Environmental Company secures 75+ media placements in 2 years with DPR Group

Downey Ridge Environmental Company (DRE) faced a challenge with its Greasezilla system, a solution for processing fats, oils, and grease (FOG) waste. Despite having successful installations, the company struggled with low brand awareness and industry reluctance to adopt new technologies, hindering wider deployment. DRE enlisted DPR Group to help broaden its market reach.

DPR Group implemented a public relations and marketing campaign to increase awareness of Greasezilla. The results included over 75 media placements in high-profile industry publications, executive bylined articles, and trade show support. This effort significantly built greater brand recognition for Greasezilla among its target audience, as commended by DRE's executive.

Downey Ridge Environmental Company (dre)