Case Study: Groot Rotterdam unifies its brand and boosts employer appeal with DPDK

Groot Rotterdam boosts applications by 30% with Dpdk

Groot Rotterdam, a Dutch education and learning organization formed from several mergers, faced the challenge of unifying its various sub-brands under a single, shared identity and narrative. The organization needed to build a cohesive brand from the ground up to create internal clarity and pride, as well as to improve external recognition and talent attraction in a competitive market. They partnered with the vendor DPDK for a full brand system to address this fragmentation.

DPDK implemented a comprehensive solution, building a new strategic brand foundation that included a new name, mission, vision, and values. They created a unifying narrative and brought it to life across a rebuilt digital ecosystem and through targeted internal cultural activation. The results were immediate, with employees feeling a renewed sense of pride and belonging. Measurably, during the employer branding phase, applications increased by 30% compared to the previous year, demonstrating the success of DPDK's system-led approach.

Groot Rotterdam