Case Study: Blijdorp Rotterdam Zoo transforms into a conservation leader with DPDK

Blijdorp Rotterdam Zoo cuts churn by 50% with DPDK

Blijdorp Rotterdam Zoo, a traditional zoo in Rotterdam, sought to transform into a mission-driven conservation leader to fulfill its ambitious Masterplan 2050. The challenge was to overcome shifting public perceptions, increased competition, and financial pressures by moving from a fragmented identity to a connected brand system that could drive engagement and revenue. The vendor DPDK was engaged to provide a full brand system and strategic transformation.

DPDK implemented a comprehensive solution including a new brand strategy, a unified narrative framework, and a full digital ecosystem with a website, app, and CRM integration. This created a seamless, immersive experience that extended beyond the park visit. The results were significant, cutting customer churn by 50% and diversifying revenue so that 25% now comes from digital channels beyond ticket sales. DPDK's work successfully repositioned the zoo and built a long-term relationship with its audience.

Blijdorp Rotterdam Zoo