Case Study: Arcadia Home Care achieves more leads and lower CPL with DP+

Arcadia Home Care doubles traffic and cuts bounce rate in half with DP+

Arcadia Home Care faced the challenge of removing the worry and fear associated with finding home care for elderly family members. The vendor DP+ was engaged, utilizing services in digital design, user experience, digital media, and consulting to address this.

DP+ implemented a new strategy focused on creating compelling content for adult children seeking care for their parents. This involved a new paid search approach and custom landing pages with targeted messaging. The results for DP+ included doubling overall traffic, cutting the bounce rate in half, and generating Arcadia's highest number of leads to date while greatly reducing cost per lead.

Arcadia Home Care