Case Study: UMassFive College Federal Credit Union achieves 26% printing cost savings and modernized sales processes with Doxim e-Brochures

Massachusetts Credit Union Improves Sales Processes and Reduces Costs with Doxim e-Brochures

UMassFive College Federal Credit Union, a $430 million cooperative serving over 35,000 members, faced high printing costs and an inability to track the effectiveness of its traditional printed brochures. To modernize member communications and improve in-branch sales processes, UMassFive turned to Doxim and implemented Doxim e-Brochures as a digital alternative to paper collateral.

By converting key collateral to personalized, mobile-responsive HTML e-brochures from Doxim, UMassFive gained usage tracking, sales-rep level insights and the ability to send customized follow-ups. The change cut the printing budget by 26% in one year and substantially improved engagement (e-brochure open rates averaged 49% and click-through rates 23% versus typical email rates of 30% open/7% click-through), while helping staff adopt more effective digital sales practices.

UMassFive College Federal Credit Union

Jon Reske

Vice President of Marketing