Case Study: Manchester Metropolitan University engages thousands of students with virtual welcome events by Down At The Social

Manchester Metropolitan University welcomes thousands in six 90-minute webinars with Down At The Social

Manchester Metropolitan University (mmu) faced the challenge of welcoming its 2020/21 students during a time when traditional in-person freshers' events were not possible. The university needed an engaging way to introduce new students to the city and the vast array of campus services available to them. They enlisted the vendor, Down At The Social, to create a virtual event solution using Webinar Jam.

Down At The Social produced a series of six 90-minute webinars hosted by a local presenter. The solution combined live content, quizzes, and pre-recorded videos to educate students about Manchester and the university's support services in an engaging format. The event proved to be highly popular, with thousands of students in attendance. This successfully initiated vital conversations and helped the new students settle in during unsettling times.

Manchester Metropolitan University (mmu)