Down At The Social
28 Case Studies
A Down At The Social Case Study
The customer, Kampus, is a vibrant new residential neighborhood in Manchester city centre. They approached the vendor, Down At The Social, with the challenge of growing, engaging, and mobilizing their social media following to highlight their unique selling points and build an online community reflective of their physical one.
Down At The Social implemented an expert social media strategy and consistent account management for Kampus. This included strong copywriting, a scheduling strategy to highlight key community pillars, and the use of calls to action. The vendor achieved significant results, nearly doubling the Instagram following to over 7,200, reaching over 4,000 accounts weekly, and sustaining a high engagement rate of 2-5%. The social channels became the number one marketing tool for driving apartment viewings, contributing to the business's exceptional growth.