Case Study: Chopstix achieves nationwide brand awareness with Down At The Social's influencer gifting campaign

Chopstix reaches 1.06M people with Down At The Social

Down At The Social was engaged by Chopstix, a fast-growing QSR brand, to help communicate its new "For The Flavour Cravers" proposition and elevate its brand positioning through increased awareness.

The vendor implemented a nationwide influencer gifting campaign, utilizing a targeted strategy that partnered with 30 high-quality creators across the UK for authentic content. The solution delivered significant results, including 42 pieces of content, a total reach of 1.06 million people, and 27 external links to boost SEO. Down At The Social successfully generated a major return on investment and record brand awareness for the client.

Chopstix