Case Study: Chopstix Noodle Bars delights isolated students with Noodle Aid from Down At The Social

Chopstix Noodle Bars reaches 93,301,424 people with Down At The Social

The customer, Chopstix Noodle Bars, wanted to engage with students across the UK and spread cheer during a period of isolation. The vendor, Down At The Social, was tasked with creating a campaign to achieve national coverage, drive consumer engagement, and encourage trial.

Down At The Social created the "Noodle Aid" campaign, delivering 400 donated meals to students in Manchester using a vintage WW2 tank. This solution generated significant media coverage, including features in Metro, Yahoo News, and Manchester Evening News, as well as international press. The campaign reached over 93 million people and successfully delivered meals to 400 students.

Chopstix Noodle Bars