Case Study: Chopstix boosts social influence by 200% with Down At The Social

Chopstix boosts social influence by 200% with Down At The Social

Chopstix, a QSR brand, tasked Down At The Social with launching its new "For The Flavour Cravers" positioning. The challenge was to define the brand story, grow awareness among a younger demographic, support new store openings, and crucially increase its social marketing influence, all on a lean budget without relying on vanity metrics.

Down At The Social implemented a strategy using trend-led creative, micro-influencers, and personality-first content. The results were significant: social influence on consumer choice grew by 200%, moving Chopstix from 5th to 2nd place in its sector. The campaign also drove a 97% increase in web traffic, over 3.7 million organic reaches, and successfully supported 10 store launches, each exceeding its revenue target.

Chopstix