Case Study: Chopstix grows up with 1.3B earned reach using Down At The Social

Chopstix boosts brand awareness 9% with Down At The Social

The customer, Chopstix, a QSR brand, faced the challenge of having a scattered brand presence despite its national scale. They needed to transition from saying "yes to everything" to standing for one cohesive brand idea. The vendor, Down At The Social, was engaged to provide PR, social media, and integrated campaign services to address this.

Down At The Social implemented a new positioning called "Flavour Cravers," which acted as a filter for all marketing and store opening activities over 18 months. The solution included cultural partnerships, influencer content, and localized store launches. The results were a 9% increase in brand awareness, social influence tripling, and achieving 1.3 billion in earned reach, making Chopstix the UK's number one Chinese-led QSR for freshness and health perception.

Chopstix