Case Study: Breedon drives apprenticeship awareness with Down At The Social

Breedon drives National Apprenticeship Week reach to 2.3M with Down At The Social

Breedon, a construction materials group, wanted to increase its visibility and highlight the importance of its apprentices during National Apprenticeship Week. The company partnered with Down At The Social to execute a media relations campaign that would cut through the noise of the week and showcase its partnership with apprenticeship provider Seetec Outsource.

Down At The Social developed a campaign focusing on how Breedon's apprentices kept the country moving during the pandemic and how Seetec adapted to online learning. The solution included leveraging apprentice case studies and key spokespeople to secure media coverage. This campaign by Down At The Social generated 16 pieces of coverage and reached an audience of over 2.3 million people.

Breedon