Case Study: Just Juice achieves 10% profit growth with Dow Goodfolk

Just Juice increases profit by 10% with Dow GOODFOLK

Just Juice, a beverage brand, faced the challenge of creating cohesion across its more than 50 products while growing its fun, colorful brand without alienating loyal customers. Dow GOODFOLK was engaged to develop a packaging design solution to address this challenge and highlight a new innovative range with less sugar.

Dow GOODFOLK developed a straightforward design system that returned to the brand's core truth, emphasizing its real fruit and quality. This solution allowed Just Juice to hold its price and profit while effectively communicating on the shelf. The results included a 10% increase in profit with less reliance on discounting and real improvements in brand health.

Just Juice