Case Study: Zapier achieves faster, centralized customer insights with Dovetail

Zapier’s 1,000+ team members have tens of hours back weekly thanks to Dovetail’s customer insights hub

Zapier, a fully remote company with 1,000+ team members across 40 countries, needed a better way to manage the hundreds of hours of customer intelligence it was collecting. Before using Dovetail, research and customer feedback were scattered across multiple platforms, making it hard to find, analyze, and share insights efficiently.

With Dovetail’s customer insights hub, Zapier centralized all of its research data in one accessible place, making it easy for teams from product managers to executives to revisit past insights and make faster, better decisions. Dovetail helped Zapier save tens of hours each week, reduce mental overload, and improve collaboration across the organization.

Zapier

Roy Olende

Head of UX Research