Case Study: Okta scales customer intelligence across 30+ teams with Dovetail

Okta securely scales customer insights across 30+ teams

Okta, the identity and access management company, needed a secure way to scale customer intelligence across more than 30 teams while staying compliant with strict GDPR and CCPA requirements. With over 200 Dovetail users, Okta relied on Dovetail to help manage sensitive research data and make customer insights accessible across the organization.

Using Dovetail’s platform, Okta centralized customer intelligence, automated data retention and expiration tracking, and simplified permissions with user groups. The result was a more efficient, compliant research operation with thousands of customer insights created, faster sharing of findings across teams, and broader adoption of customer intelligence throughout the company.

Okta

Jared Forney

Research Operations Principal