Case Study: For The Win speeds up user research analysis with Dovetail

For The Win - Customer Case Study

For The Win, a New York-based consultancy for early-stage startups, needed to analyze user research data from interviews and surveys to quickly identify workplace process gaps for its clients. Their challenge was that manually combing through research notes from multiple sources was tedious and time-consuming, which was a problem given their clients' need for quick turnaround on insights. They used Dovetail for user research analysis.

The solution was implemented using to tag transcripts, identify frequent themes, and create insights backed by source quotes, which were then presented to clients. The result was that Dovetail provided a much faster and easier analytical process than spreadsheets, enabling the consultancy to efficiently deliver actionable findings to startup management teams.

For The Win

Benjamin Jackson

Principal