Case Study: Harvard Business Publishing centralizes customer intelligence with Dovetail

Dovetail fuels world-class research at Harvard Business Publishing

Harvard Business Publishing (HBP) faced significant challenges with siloed product development and fragmented customer intelligence across its different divisions. These silos hindered cross-functional collaboration and led to inefficiencies in knowledge retention. To overcome this, HBP turned to the vendor Dovetail for a solution to centralize its insights.

By implementing Dovetail, Harvard Business Publishing standardized its customer intelligence process on a single, accessible platform. The solution enabled teams to share insights through digestible formats like highlight reels, which expanded company-wide access to data. As a result, HBP eliminated redundant work, accelerated the integration of new team members, and improved the overall quality and effectiveness of its product development.

Harvard Business Publishing

David Turell

Head of New Product Design