Case Study: Atlassian champions customer intelligence at scale with Dovetail

Atlassian champions the customer at a global scale with Dovetail

The customer Atlassian, serving over 300,000 organizations, needed to scale its customer intelligence and maintain a customer-obsessed culture across its global, distributed workforce. Their challenge was to centralize insights and connect teams to support better decision-making. They chose to use the Dovetail platform to meet this challenge.

The solution implemented by Dovetail provided a single platform to centralize all unstructured customer data and insights, enabling seamless collaboration for Atlassian's global teams. This allowed employees to easily access and analyze customer feedback, from raw interviews to key themes, which informed product decisions. The results included the sharing of thousands of hours of customer interviews, connecting over 100 researchers, and empowering all employees to engage with customer intelligence, ultimately ensuring customer insights drive innovation across the organization.

Atlassian

Joyce Lee

Senior User Experience Researcher