Case Study: Ontario Greenhouse Vegetable Growers increases consumer awareness with Douglas Marketing Group’s Greenhouse Goodness digital campaign

Ontario Greenhouse Vegetable Growers boosts consumer engagement and wins Gold Hermes Award with Douglas Marketing Group

The Ontario Greenhouse Vegetable Growers (OGVG), representing over 170 greenhouse operators, needed to educate consumers unaware of the benefits of greenhouse-grown vegetables. They partnered with Douglas Marketing Group to create a digital campaign promoting the freshness, nutrition, quality, and sustainability of their produce.

Douglas Marketing Group implemented a comprehensive digital strategy that included updating the OGVG website, launching targeted digital ads, and leveraging social media and influencer partnerships. The campaign successfully increased consumer engagement and website traffic. Its excellence was recognized when it received the Gold Hermes Award for its innovative digital marketing strategy.

Ontario Greenhouse Vegetable Growers (ogvg)