Case Study: Great Lakes Pot Pies achieves national growth with Douglas Marketing Group brand refresh and packaging design

Great Lakes Pot Pies wins Gold Hermes Award and expands nationally with Douglas Marketing Group

Great Lakes Pot Pies, a women-owned business specializing in small-batch comfort food, partnered with Douglas Marketing Group to undertake a brand refresh and packaging redesign. Their challenge was to elevate their market presence for a national expansion while preserving their community-rooted, authentic identity.

Douglas Marketing Group executed a strategy grounded in storytelling, developing a warm, earthy visual identity and flexible packaging system. This solution successfully balanced shelf appeal with the brand's core values. The results included significant national distribution growth and a Gold Hermes Creative Award for packaging design, strengthening consumer trust and brand recognition.

Great Lakes Pot Pies