Case Study: De La Salle Collegiate boosts enrollment with Douglas Marketing Group

De La Salle Collegiate drives over 60% of 2022–2023 enrollment with Douglas Marketing Group

De La Salle Collegiate, an all-boys Catholic high school, partnered with Douglas Marketing Group to elevate its brand presence and increase enrollment. The challenge was to position the school as a top choice for secondary education by enhancing brand clarity and effectively communicating its commitment to academic excellence and inclusivity to prospective students and families.

Douglas Marketing Group developed a comprehensive strategy anchored by a new "Faith in You" brand message. They executed a digital-first campaign featuring high-impact visuals, video testimonials, and targeted promotions for key events, all driving traffic to a new admissions portal. This solution delivered significant results, with over 60% of the 2022–2023 enrollment directly attributed to the digital strategy. The campaign also led to record engagement at recruitment events and positive feedback from families, successfully helping De La Salle Collegiate inspire the next generation of leaders.

De La Salle Collegiate