Case Study: Brookston Oaks achieves award-winning gluten-free beer packaging with Douglas Marketing Group

Brookston Oaks wins GOLD Graphis award with Douglas Marketing Group

Brookston Oaks, a brewery in Ontario, needed packaging that would reposition its 100% gluten-free beer as quality craft beer rather than a niche health product. Their challenge was to communicate the gluten-free aspect without alienating general craft beer drinkers. They partnered with Douglas Marketing Group for a new packaging design system.

Douglas Marketing Group developed a playful and confident design strategy that drew inspiration from the brewery's Celtic heritage and family farm. The solution used bold, illustrative designs that made the gluten-free messaging present but not the focal point, creating a cohesive and recognizable brand identity. The results were highly successful, with the new packaging winning a Graphis GOLD award and effectively building a brand that confidently communicates its qualities while welcoming all beer drinkers.

Brookston Oaks