Case Study: VaynerMedia North America cuts block rate to ~4% and avoids $258K in media loss with DoubleVerify pre-bid brand safety

VaynerMedia North America - Customer Case Study

VaynerMedia North America, managing media for Mondelez, faced significant programmatic media waste: over 275 million impressions were being blocked and the block rate was 11% (7/1/2018–12/31/2018) in DV360, largely due to stringent post-bid brand safety settings. They engaged DoubleVerify to apply pre-bid brand safety and fraud avoidance solutions, including avoidance segments and IQ Programmatic Advanced (IQPA), to diagnose and prevent waste before bids were placed while maintaining Mondelez’s brand protection standards.

DoubleVerify’s pre-bid avoidance segments and IQPA supply-chain transparency, combined with VaynerMedia’s standardized brand safety playbook, reduced the block rate to about 4% by March 2019 (only 13 million impressions blocked that month), reinvested roughly 1 million impressions in early February, and lowered effective CPM on allowed impressions by ~$0.04. The implementation avoided approximately $258,400 in media loss and produced ~3% lower desktop/mobile web block rates versus campaigns without DoubleVerify’s pre-bid solution.

VaynerMedia North America