Case Study: Nissan Thailand achieves 93% Authentic Impressions and reinvests 12% media savings with DoubleVerify

Pre-bid Avoidance Helped Nissan Thailand Reinvest 12% of Their Media Savings into Authentic Impressions®

Nissan Thailand was facing a 37% post-bid block rate, meaning only 63% of their media spend was delivering Authentic Impressions®. To boost campaign reach without compromising brand suitability, Nissan Thailand partnered with DoubleVerify and evaluated pre-bid avoidance and brand-suitability settings to reduce blocked impressions and improve media quality.

DoubleVerify activated pre-bid avoidance across Nissan Thailand’s programmatic activity, filtering out fraudulent or out-of-scope impressions before bidding. As a result, the post-bid block rate dropped from 37% to 7% (an 81% decrease), Authentic Impressions® rose to 93%, and Nissan Thailand was able to reinvest 12% of their media spend into suitable inventory.

Nissan Thailand