Case Study: Global Tech Brand achieves 32% higher conversion rates with DoubleVerify's DV Authentic Attention

Powering Performance for a Global Tech Brand

Global Tech Brand faced a measurement and activation problem: traditional real-time metrics like viewability and CTR or slow post-campaign attribution left them unable to make timely optimizations, with 99% of conversions being view-through and long lookback windows delaying action. To address this, the brand tested DoubleVerify’s DV Authentic Attention™, a real-time predictive dataset designed to correlate ad exposure and engagement with conversion propensity.

DoubleVerify implemented DV Authentic Attention™ to score impressions across Exposure, Engagement and an overall Performance Index using 50+ device- and ad-level signals and analyzed ~4.5 billion impressions across 40 countries. The results showed high-engagement impressions had a 32% higher conversion rate overall and a 25% uplift even when excluding clicks; impressions that converted were 27% more likely to score very high on the Performance Index—enabling DoubleVerify to deliver real-time, actionable insights that reduced manual analysis and supported dynamic campaign optimization.