Case Study: NortonLifeLock achieves 96% reduction in non-compliant impressions with DoubleVerify Video Complete

NortonLifeLock Leverages DV Video Complete to Improve Campaign Efficiency & Effectiveness

NortonLifeLock, a consumer cyber safety provider, faced limited protection for video campaigns because traditional post-bid blocking relies on VPAID, which covers fewer than 40% of desktop and mobile impressions and has zero coverage in CTV. NortonLifeLock engaged DoubleVerify and its DV Video Complete offering to find a way to extend brand safety, fraud and geo controls across desktop, mobile and CTV video inventory.

DoubleVerify implemented Video Complete with its new Video Filtering layer alongside pre-bid avoidance and blocking on two video campaigns. After activation, non‑compliant impressions across desktop, mobile and CTV dropped by 96%, and fraudulent and out‑of‑geo traffic were effectively eliminated on CTV. DoubleVerify’s solution delivered measurable improvements in campaign quality and is the first active protection approach available for CTV where blocking alone is not possible.

NortonLifeLock

Saquib Pasha

NortonLifeLock