Case Study: Global Tech Brand achieves 72% improvement in campaign efficiency with DoubleVerify Video Complete

Global Tech Brand Leveraged DV Video Complete to Fuel 72% Improvement in Campaign Efficiency

Global Tech Brand wanted to scale video advertising but was constrained by limited post-bid blocking support (VPAID) across mobile app and CTV inventory, leaving only ~30–40% of global video supply protectable and making the brand uncomfortable running broader buys. They engaged DoubleVerify and its Video Complete offering (DV Video Complete) to address these gaps.

DoubleVerify implemented Video Complete on two Canadian video campaigns, combining pre-bid avoidance, post-bid blocking and a new Video Filtering layer to stop non‑compliant requests before ads were served. The result: Authentic Ad™ Rate rose from 78% to 93.8% (+20%), brand safety incidents fell 72%, fraud/SIVT incidents fell 90%, and reliance on blocking dropped substantially (fraud and brand safety blocks fell 97% and 65% respectively), driving a 72% improvement in campaign efficiency.