Case Study: Leading Financial Services Company achieves 32% reduction in violation rate with DoubleVerify Video Filtering

DV’s Video Filtering Solution Helped Financial Services Client Reduce Violation Rate By 32%

Leading Financial Services Company engaged DoubleVerify to reduce media waste and minimize violations across brand suitability, fraud/SIVT and geo. The client had used DoubleVerify’s post-bid blocking where possible, but some video environments remained unprotected due to blocking’s VPAID requirement, so they tested DoubleVerify’s Video Filtering on a single campaign to evaluate incremental impact.

DoubleVerify implemented its MRC-accredited Video Filtering solution, which evaluates ad requests pre-serve across CTV, mobile and desktop and filters non-compliant impressions. The test saw the violation rate drop from 4% to 1% immediately; after expanding coverage the client realized a 32% reduction in violation rate and a 52% decrease in block rate, cutting media waste and better protecting the brand.