Case Study: Omnicom MediaGroup UK achieves 29% higher win rates and 38% lower eCPM with DoubleVerify Authentic Brand Safety Targeting

DV’s Authentic Brand Safety Targeting Increased Scale and Efficiency for Global Auto Client

Omnicom Media Group partnered with DoubleVerify to preserve brand suitability while improving scale and efficiency for a global auto client's programmatic campaign. OMG compared DoubleVerify’s Authentic Brand Safety targeting (DV’s advanced pre-bid solution) to their former pre-bid setup to see how each affected block rates, biddable inventory and effective CPM.

DoubleVerify’s Authentic Brand Safety targeting opened up meaningful auction scale and lowered costs: win rates rose 29% and bids per spend increased 24%, while block rates fell 26% and eCPM dropped 38%. Importantly, DoubleVerify maintained — and in fact refined — brand suitability alignment with OMG’s post-bid settings, and the solution is now being rolled out across OMG UK programmatic buys.

Omnicom Media Group

Chris Swarbrick

Managing Partner, Ad Technology Strategy & Coordination