Case Study: UM MENAT achieves $35K in media savings and a 5pp Authentic rate lift with DoubleVerify

DV's Ad Verification Solutions Helped Create $35K in Savings for UM

UM MENAT ran a large-scale, head-to-head ad verification test to identify digital media lost to low-quality inventory and optimize toward Authentic media. They engaged DoubleVerify and used its ad verification solutions, notably DV Pinnacle®, to evaluate technology, measurement consistency and service across programmatic and social environments.

DoubleVerify provided DV Pinnacle® reporting and account management to monitor fraud, viewability, brand suitability and geo-targeting across buying platforms. Using those insights UM MENAT identified low-Authent domains/placements, reallocated spend, achieved a 5 percentage-point lift in Authentic rate (90% → 95% in 2021) and an estimated $35K in media savings; DoubleVerify was then adopted as a preferred verification supplier and secured a long-term partnership.

UM MENAT

Anshul Jaiswal

Associate Digital Director