Case Study: Bimbo Mexico improves programmatic mobile-app efficiency and viewability insights with DoubleVerify

DV Viewability Metrics Informed Bimbo Mexico’s Media Planning and Investment Decisions on Mobile App Inventory

Bimbo Mexico faced uncertainty in its digital media planning because it relied on self-reported platform metrics and had limited independent viewability data, causing the brand to favor lower-cost user-generated content (UGC) environments over open web inventory. To validate and optimize its media investments, Bimbo Mexico worked with DoubleVerify and used DV Viewability metrics to get an independent, third‑party assessment of ad visibility across mobile app inventory.

DoubleVerify measured standard IAB Display Viewability and 100% Display Viewability, revealing that while Platform X looked cheaper on simple CPM and vCPM, Programmatic Display Mobile App was actually 44% more efficient on 100% vCPM and delivered 3.8x longer view times (19 seconds vs. 5 seconds). With DoubleVerify’s data, Bimbo Mexico justified higher CPMs on programmatic inventory, improved its media allocation decisions, and combined DV insights with its own CPMs to evolve planning and investment.

Bimbo Mexico