Case Study: Global CPG Brand achieves improved media quality and operational efficiencies with DoubleVerify

DV Helps Global CPG Brand Improve Media Quality and Operational Efficiencies

Global CPG Brand partnered with DoubleVerify to establish a single global verification baseline and boost market accountability and operational responsibility across its digital media. The brand’s agency center of excellence (COE) led adoption of consistent verification parameters and reporting, and worked with DoubleVerify to apply best practices and automated reporting across markets to improve measurement and drive higher media quality.

DoubleVerify implemented solutions including the DV Authentic Ad™ metric, Authentic Brand Suitability (ABS) pre-bid avoidance, Video Filtering for video/CTV, and automated reporting to the brand’s platforms. Within a year this unlocked operational efficiencies and better media quality — more than 500M filters were applied, video viewability rose (up to a 44% increase in some regions), and markets with full DV adoption saw double-digit reductions in violation and block rates (e.g., ~23% and ~18% in some regions, and larger drops up to 68%/51% elsewhere), alongside higher Authentic rates and reduced media waste.