Case Study: Major Automotive Brand achieves 2.6x Facebook video viewability with DoubleVerify

DV Helped Increase Viewability on Facebook for Major Automotive Brand by 2.6x

Major Automotive Brand sought to improve viewability and completion rates for its Facebook video campaigns after seeing low performance versus its KPI. The brand worked with DoubleVerify, using DV Pinnacle® reporting to analyze campaign viewability against IAB standards and identify drivers of attention across social placements.

DoubleVerify’s DV Pinnacle reporting revealed Facebook in-stream video placements delivered the highest viewability, so the brand reallocated impressions to those placements. As a result, viewability rose 2.6x (from 20% to 54%) and video completion rate increased 3.8x (from 10% to 37%), demonstrating measurable attention gains driven by DoubleVerify’s insights.