Case Study: Global CPG Brand achieves 18% lower CPCV with DoubleVerify Custom Contextual

DV Custom Contextual Targeting Improved CPG Brand’s CPCV

Global CPG Brand worked with DoubleVerify to improve campaign performance and lower cost per completed view (CPCV) for its media plan. The brand was looking for a more effective targeting approach, and tested DoubleVerify’s Custom Contextual targeting as a new solution.

DoubleVerify aligned with the brand on custom contextual segments and tested campaigns with and without them using the same creative formats and sources. The result was an 18% lower CPCV and 22% more completed views per dollar spent versus the rest of the campaign, showing that DoubleVerify’s Custom Contextual solution delivered stronger performance at scale.