Case Study: Hearts & Science achieves 50% higher CTR and 11% higher viewability with DoubleVerify Custom Contextual Targeting

DV Custom Contextual Targeting Helped Miele Exceed Campaign KPIs

Hearts & Science, working on behalf of Miele, needed to boost engagement during the research and consideration phase and exceed direct-response CTR benchmarks while keeping campaign scale. They partnered with DoubleVerify and used DV’s Custom Contextual targeting—combining pre‑curated contextual segments with two dynamic (custom concept‑based) categories—to reach contextually relevant audiences in a privacy‑safe, cookie‑free way.

DoubleVerify implemented the Custom Contextual profile and optimization support, enabling Hearts & Science to place Miele ads in highly relevant content. The campaign delivered a 50% higher CTR than benchmark and 11% higher viewability versus another contextual provider, outperforming prior KPIs and expanding reach without relying on personally identifiable data.

Hearts & Science

Lewis Salawu

Head Of Digital