Case Study: Intimate Merger achieves 97% higher ROAS with DoubleVerify Custom Contextual

DV Custom Contextual Drove a 97% Higher ROAS than Existing Targeting Strategies for Intimate Merger

Intimate Merger, a data marketing company in Japan, needed to drive higher return on ad spend (ROAS) and expand target audiences in a post-cookie environment while avoiding user-level tracking. They partnered with DoubleVerify and evaluated the DV Custom Contextual solution to get accurate, flexible, privacy-safe targeting that does not rely on cookies or PII.

DoubleVerify implemented DV Custom Contextual by creating custom dynamic contextual categories to align content with Intimate Merger’s audience and reduce manual maintenance. The solution delivered a 97% higher ROAS versus existing targeting, a 171% higher CTR and a 5x higher Purchase Rate, leading Intimate Merger to continue using DoubleVerify’s dynamic categories to drive efficient, privacy-first results.

Intimate Merger