Case Study: Global Beverage Brand achieves 133% ROI with DoubleVerify's Authentic Brand Suitability

DV Authentic Brand Suitability Drove 133% ROI for Global Beverage Brand

Global Beverage Brand ran a head-to-head solutions comparison on a major DSP to reduce unsuitable ads and invalid traffic while maximizing ROI. The brand tested three pre-bid avoidance options — DoubleVerify’s Authentic Brand Suitability (ABS), DoubleVerify’s standard pre-bid solution, and a competitor’s product — against the DSP’s native brand safety tools to determine which delivered the best protection and business impact.

DoubleVerify deployed ABS (and its standard pre-bid solution) using real-time deterministic signals across identical inventory and audience segments; ABS cut brand suitability violations by 66% and invalid traffic by 40%, delivering a 133% ROI and outperforming DoubleVerify’s standard solution (45% ROI, 26% reductions) and the competitor (-48% ROI). ABS also drove notable on-site improvements (e.g., reducing a top-100 domain’s violation rate from >40% to under 3%), and the Global Beverage Brand rolled out ABS on all applicable campaigns.