Case Study: Vodafone Germany achieves higher conversions and faster campaign optimization with DoubleVerify's DV Authentic Attention™

DV Authentic Attention™ Helped Vodafone Germany Predict Business Outcomes and Uncover Optimization Opportunities

Vodafone Germany partnered with DoubleVerify to tackle slow, low-volume measurement and attribution for digital ad KPIs—specifically driving qualified purchase intenders and sales. Impression-level attribution could take weeks and conversion volumes were too small to support granular, in-flight optimizations, so Vodafone deployed DoubleVerify’s DV Authentic Attention™ to test a privacy-friendly, real-time engagement metric correlated with business outcomes.

DoubleVerify used DV Authentic Attention™ (built on DV Authentic Ads™) to measure exposure and engagement across placements, creatives, sites and devices and surface actionable signals for optimization. The results were significant: DV Authentic Ads™ drove 43% higher qualified traffic and 77% higher sales conversions versus non-authentic ads, and high-engagement DV Authentic Ads™ (Engagement Index ≥100) produced 2.5x the conversion rates of low-engagement ads—giving Vodafone the scale and confidence to optimize media in real time and improve return on ad spend.

Vodafone

Christoph Freyenhagen

Team Lead - Data Driven Marketing