Case Study: Global Tech Brand achieves 70% more engagements per dollar with DoubleVerify’s Custom Contextual

DoubleVerify's Custom Contextual Solution Helps Tech Brand Drive 70% More Engagements Per Dollar Spent

Global Tech Brand faced rising costs and privacy concerns with third‑party audience targeting and tested DoubleVerify’s Custom Contextual product to reach its target audience more efficiently and compliantly. Working with agency Mediacom, the brand supplied example URLs and keyword themes (e.g., tech news and hardware/cloud IT sites) and set a KPI of cost per engagement with a goal of a 15% reduction versus their standard prospecting benchmark.

DoubleVerify implemented Custom Contextual targeting (running on the MediaMath DSP), serving ads on pages similar to the brand’s URL list and keyword-aligned content. The result: CPE was 42% lower than the prospecting benchmark (2.8× the target improvement), which translated to over 70% more high‑value engagements per dollar spent, and Global Tech Brand has chosen to continue and expand use of DoubleVerify’s solution.