Case Study: Mondelez International achieves significant brand lift (+9pp favorability, +8pp consideration, +5pp purchase intent) with DoubleVerify’s DV Authentic Attention™

DoubleVerify Is a Leading Software Platform for Digital Media Measurement, Data and Analytics

Mondelez International, a global FMCG company, faced the common challenge of understanding and improving digital campaign performance amid measurement tools that were either fast but simplistic or accurate but too slow to act. To get timely, actionable insights on ad exposure and engagement, Mondelez worked with DoubleVerify using DV Authentic Attention™ to evaluate and optimize a cross‑platform display campaign for a popular snack brand.

DoubleVerify implemented DV Authentic Attention™ (analyzing 50+ real‑time exposure and engagement signals) and paired it with a Kantar Brand Lift study to prioritize “high‑Exposure” impressions and enable in‑flight optimizations via a unified dashboard. The results: DoubleVerify helped drive a +9 percentage‑point increase in brand favorability, +8 points in consideration and +5 points in purchase intent among the primary target audience (statistically significant at customary confidence levels), along with more granular performance insights to improve future media and creative decisions.

Mondelez International