Case Study: International Technology Company slashes brand‑safety block rate to <1% and saves 14% of APAC media spend with DoubleVerify Authentic Brand Safety

Authentic Brand Safety Targeting Saved a Global Tech Company About 14% of Their APAC Media Spend

International Technology Company, an international technology client of DoubleVerify, faced very high programmatic block rates of about 20% driven largely by keyword-based blocks. They needed to reduce these blocks and increase reach without loosening their brand safety settings, since standard pre-bid avoidance didn’t account for the keyword-level issues driving most rejections.

DoubleVerify implemented its Authentic Brand Safety targeting to centralize brand safety and fraud controls, align pre-bid targeting with post-bid measurement across DSPs, and automatically avoid impressions with problematic keywords in URLs. In a paid test across five campaigns the overnight block rate dropped 95% (from ~20% to under 1%), delivering roughly 14% media savings and increasing the scale and effectiveness of the client’s digital campaigns while simplifying administration.