Case Study: APAC Hospitality Company achieves 72% reduction in block rate and ~15% media savings with DoubleVerify's Authentic Brand Safety

Authentic Brand Safety Targeting Reduced Blocks for APAC Hospitality Client by Over 70%

APAC Hospitality Company faced very high block rates (over 25% in APAC) from programmatic buys driven largely by strict brand suitability settings—nearly 99% of blocks—and many impressions fell outside post-bid blocking because standard pre-bid avoidance covered far fewer categories than the full set DoubleVerify monitors. The customer engaged DoubleVerify and its Authentic Brand Safety targeting to address these gaps without relaxing suitability standards.

DoubleVerify implemented Authentic Brand Safety targeting to centralize brand safety and fraud controls and align pre-bid targeting with post-bid measurement across DSPs and campaigns. The program produced immediate and sustained gains: an initial 62% drop in overall blocks (more than 80% versus pre-activation after further optimizations), an overall 72% reduction in block rate, an 83% decline in high-severity content category blocks, and roughly 15% media spend savings.