Case Study: Large Travel and Hospitality Company achieves 80% reduction in fraud blocks with DoubleVerify pre-bid avoidance

Activating Pre-bid Avoidance Settings Reduced Blocks by 80% for Hospitality Client in APAC

Large Travel and Hospitality Company was seeing very high Fraud/SIVT block rates—around 20%—on a key partner during an APAC campaign, driven by bot and site fraud and causing significant media waste and delivery issues. They engaged DoubleVerify and wanted a solution that would reduce blocked impressions without weakening brand safety standards, prompting the use of DoubleVerify’s pre-bid avoidance targeting (pre-bid technology).

DoubleVerify worked with the client and the media partner to activate pre-bid avoidance settings so impressions could be evaluated at bid level against fraud and brand-safety rules before purchase. After activation the campaign’s block rate dropped 80% from 20% to 4% within two days and has remained stable, reducing media wastage by 80% and improving overall delivery.