Case Study: The Magic House, St. Louis Children's Museum achieves streamlined registrations, reservations and payments with Doubleknot

The Magic House, St. Louis Children’s Museum Delights Visitors with Doubleknot

The Magic House, St. Louis Children’s Museum is a 55,000 sq. ft. children’s museum serving over 600,000 visitors a year with camps, classes, field trips, outreach programs and birthday parties. The museum needed a secure, reliable registration and reservation system to replace a fragile WordPress plug-in and aging custom software—one that supported online payments, fine‑grained staff permissions, detailed financial reporting and an easy booking experience for visitors.

After evaluating vendors, the museum implemented Doubleknot with professional services to configure availability calendars, custom forms and pricing for camps, events, group visits and birthday parties. The solution enabled online bookings and deposits, iPad-based Sales Station payments on arrival, flexible payment methods for schools, and robust admin controls and reports; staff report faster workflows, improved security, and strong uptake (300+ parties booked in 2017) with positive visitor feedback.

The Magic House, St. Louis Children's Museum

Carrie Hutchcraft

Director of Marketing and Development