Case Study: Smith Memorial Playground & Playhouse achieves streamlined online booking and reduced administrative burden with Doubleknot

Smith Memorial Playground & Playhouse Simplifies Booking Birthday Parties and Group Visits

Smith Memorial Playground & Playhouse, a historic six-and-a-half-acre playspace in Philadelphia, struggled to manage more than 800 birthday parties a year using phone-based reservations. Peak-season demand tied up phone lines, caused accidental double-bookings, and created a heavy administrative burden for staff handling party, field trip and group visit bookings.

Smith implemented Doubleknot’s real-time online availability calendar and reservation system, which integrated with their website and supported deposits, automatic billing reminders and multiple payment methods. Implementation was quick (30 parties booked in the first week), and the new system eliminated double bookings, enabled 24/7 self-service reservations, reduced bookkeeping and manual follow-up, and freed staff to focus on delivering better play experiences.

Smith Memorial Playground & Playhouse

Dena Driscoll

Development and Communications Director