Case Study: Zoo Atlanta achieves streamlined management of 200+ education programs and 140,000+ annual registrants with Doubleknot

Managing registrations and reservations for more than 200 education programs with Doubleknot

Zoo Atlanta, founded in 1889, delivers a wide range of education programs for families, schools, scouts and adults — serving more than 140,000 participants in 2015 and offering over 200 different events and reservation options in 2016. Managing that volume and the unique requirements of each program created a need for a robust, secure and flexible registration and reservation system.

Since 2010 Zoo Atlanta has used Doubleknot to manage all education registrations, using features such as a live availability calendar, customizable payment schedules and forms, flexible payment options, targeted discounts and comprehensive reporting. The result is streamlined booking and billing, better data collection and reporting, increased participation and revenue through custom discounts, and high staff satisfaction — Doubleknot has even been used beyond education to run conferences and special events.

Zoo Atlanta

Gerri Perkins

Manager of Education Reservations and Database Administration