Case Study: Nevada Northern Railway Museum achieves increased bookings and quadrupled online donations with Doubleknot

Historic Rail Museum Relies on Doubleknot for All Online and on Site Sales

The Nevada Northern Railway Museum, a National Historic Landmark in Ely, Nevada, preserves original locomotives, rolling stock and buildings and offers excursions, hands-on programs and overnight stays. After six years on Altru, NNRY needed an integrated system that could handle capacity management across online and on-site sales, synch gift shop inventory, support lodging and multi-night reservations, manage donations, memberships, discounts, waitlists and payment schedules.

NNRY implemented Doubleknot for all ticketing, reservations, memberships, donations and POS so online and cash sales share a single database and inventory. Since the April 2017 launch, online donations have more than quadrupled, lodging and overnight bookings rose 33% in the first three months, online revenue conversion increased, and NNRY gained better email analytics, built-in Google Analytics revenue tracking and responsive support.

Nevada Northern Railway Museum

David Raber

Nevada Northern Railway Museum